All Work
Automotive · Video Production & Reels
Canon Motors
Turning a 600-car showroom into a cinematic, always-on content engine — walkaround reels that make Nairobi buyers stop, save and book a viewing.
Turning a 600-car showroom into a cinematic, always-on content engine — walkaround reels that make Nairobi buyers stop, save and book a viewing.
Canon Motors imports and sells high-quality Japanese used vehicles in Kenya — a live inventory of 600+ cars led by Toyota, Nissan, Mazda and Subaru. Their buyers do their research on their phones long before they walk into the yard, and increasingly they discover cars through TikTok and Instagram rather than classifieds.
The showroom moved fast but the feed didn't. Listings were photo-led and looked like every other dealer's; there was no consistent short-form video, no recognisable on-camera voice, and no system for getting new arrivals in front of buyers within days of landing. Car buying is emotional — the content needed to feel like it.
We designed a video-production engagement, not a posting contract. Twice-weekly on-site shoots capture new arrivals in a signature look — gimbal walkarounds, interior detail passes, cold-start sound design and clean price-and-spec overlays — so every car gets a 20–40 second reel that is instantly recognisable as Canon Motors.
Content pillars: New Arrivals (fast-turn inventory reels), Buyer's Guide (import process, duty, financing explained by the team), POV Test Drives and Delivery Day handover moments that turn happy customers into social proof. Every cut is delivered in 9:16 for TikTok and Reels plus 1:1 for Facebook Marketplace-style posts.
Canon Motors now has a consistent, premium video presence across TikTok and Instagram, with new stock on the feed within 48 hours of arrival. Reels double as sales tools — the team shares them directly with enquiring buyers on WhatsApp — shortening the path from first view to showroom visit.
Every new car now gets a proper video the same week it lands. Customers arrive already knowing which unit they want — they've seen it, heard it start, and walked around it on their phone.