Growing a UAE fried chicken franchise into a locally loved Nairobi brand through social-first content and community building.
Chicking arrived in Kenya as a strong UAE brand — but Nairobi's food culture is competitive and local loyalty matters enormously. The challenge was to make Chicking feel like it belonged here: community-rooted, culturally aware, and compelling enough to make people choose it over the many established alternatives in the fried chicken market.
We built Chicking's Nairobi social identity around local context — Nairobi neighborhoods, Kenyan food moments, and the specific energy of the QSR segment that resonates with the young, urban Nairobi consumer. Product content was shot to maximize appetite appeal, and every campaign was built for the formats that travel fastest on Instagram and TikTok in the Kenyan market.
We supported branch openings with location-specific launch campaigns, and ran consistent organic growth strategy across the Westlands, Lavington, and outer ring locations.
Chicking Kenya has grown to 8,800+ Instagram followers and built a recognizable presence in the Nairobi QSR segment. Their social channels now drive both direct footfall and delivery orders, with content consistently generating strong engagement and reach. Multiple branch openings have been supported with campaigns that built momentum from day one.
Kontent Media helped us crack the Nairobi market. Our social media went from a blank slate to a real community — and our branch openings have consistently exceeded our foot traffic expectations. They know how to make a brand local.