Introducing Egypt's most exotic dessert concepts to Nairobi — and building 13,000+ loyal followers in the process.
Malaki Creamery launched with an entirely unique product offering — exotic Egyptian dessert concepts that had no direct competitor in Nairobi. The challenge was to make the brand feel aspirational and desirable, while building strong roots in a neighbourhood with its own specific cultural context. Everything needed to be built from zero: audience, identity, community, and consistent demand.
We built Malaki's identity around the narrative of its origin — introducing the Egyptian concept to Nairobi through storytelling content that educated while it entertained. Product reveal reels, flavour launch posts, and high-energy behind-the-counter footage drove both curiosity and foot traffic. We targeted local lifestyle and food audiences on TikTok and Instagram to build an organic community that grew into thousands of loyal followers.
Malaki Creamery grew to over 13,000 Instagram followers and built a highly engaged community that shows up consistently. The brand is now a recognized name in Nairobi's dessert scene, with reels regularly hitting hundreds of thousands of views and customers travelling specifically for the Malaki experience.
Within months of working with Kontent Media, Malaki Creamery had 13,000+ followers and a loyal community that shows up every single day. The results speak for themselves. They understand how to make a brand travel in this market.